Digital Design
- Conceptualized and implemented digital assets for the website including web banners and product story pages.
- Designed product pages for websites.
- Managed and worked with outside vendors to create digital assets for the website such as videos, blogs, downloadable resources, landing pages and product story pages.
Catalogue Design
- Oversaw the production of an annual 120+ page catalogue featuring 75+ product families.
- Took the project from concept to completion.
- Conceptualized and implemented the layout design and cover page.
- Collaborated with designers, engineers, photographers, printing presses and digital rendering agencies.
- Oversaw the press approvals and ensured quality printing standards were met and reflected the brand standards.
Marketing
Campaigns
- Created and managed digital marketing campaigns using Hubspot.
- Designed content including web banners, digital flyers, and downloadable content such as E-books.
- Created landing pages, blogs and forms.
Social Media Design
- Conceptualized and implemented digital content for social media posts for Facebook, Instagram and Twitter including, static image posts, carasoul posts, short video content, and behind the scenes stories.
- Collaborated with marketing to create and maintain social media content calendar.
- Oversaw marketing intern to ensure brand consistency and guidelines were followed.
Additional Graphic Design Work
A gallery of my previous design work.
About Kaylie
Kaylie is a successful Graphic Designer, Illustrator and Artist working out of Toronto Ontario. She graduated with a Bachelor of Design from OCAD University specializing in both graphic design and illustration. With over 10 years of design experience she has gained expertise in all areas of design including design for marketing materials, advertisements, web banners, landing pages, catalogues, product videos, packaging, displays and digital marketing campaigns.
Contact Info
kaylienorrislue@gmail.com
Interested in working together? Please reach out.
I'd love to work with you!
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